Six years and counting

This year, Santa Cruz Communications became a “quinceañera.” The company is celebrating 15 years of providing Public Relations services to the U.S. Hispanic market. I have had the honor to work with this company for the past 10 years, and last October marked six years since I joined the company as a full-time employee. During…

SANTA CRUZ COMMUNICATIONS CELEBRA SU 15VO ANIVERSARIO

The company celebrates its new milestone with a University Tour in Ecuador this month that will offer future Public Relations practitioners insight into U.S. industry practices LOS ANGELES – November 15, 2016 – Santa Cruz Communications (SCC), a woman and minority-owned, award-winning Hispanic public relations agency, is celebrating 15 years providing communication services at national,…

7 Tips to Survive a PR Crisis

By Claudia Santa Cruz I have worked close to 30 award shows in my career, prestigious events such as the Billboard Latin Music Awards, Premios Tu Mundo and the Latin American Music Awards, that broadcast live and air not only in the U.S. through TELEMUNDO, but also all over Latin America. A lot of eyes…

LILA DOWNS, SHAILA DURCAL, AIDA CUEVAS, MARIACHI DE MI TIERRA TO HONOR JUAN GABRIEL AT THE 2016 LATIN AMERICAN MUSIC AWARDS OCT 6, 8PM/7C ON TELEMUNDO

MIAMI – September 27, 2016 – TELEMUNDO announced today the renowned performers that will pay tribute to Juan Gabriel during the 2016 “Latin American Music Awards.” World music singer Lila Downs, Spanish songstress Shaila Durcal and the “Ambassador of Mexican Music” Aida Cuevas will be joined on stage by Mariachi De Mi Tierra Juan Gabriel,…

NICKY JAM, FRANCO DE VITA, LUNCHMONEY LEWIS AND MORE TO PERFORM AT THE 2016 “LATIN AMERICAN MUSIC AWARDS” OCT 6 AT 8PM/7C ON TELEMUNDO

MIAMI – September 20, 2016 – TELEMUNDO announced today more English and Spanish-language musical acts joining the impressive lineup of stars to perform at the second annual “Latin American Music Awards” (Latin AMAs). Latin urban music singer and five-time nominee Nicky Jam, Venezuelan music legend Franco de Vita, chart-topping rapper LunchMoney Lewis, iconic bilingual world…

PITBULL, MIGUEL BOSE, FLO RIDA, BANDA SINALOENSE MS DE SERGIO LIZARRAGA, JOEY MONTANA AND MORE MUSIC STARS TO PERFORM AT THE 2016 “LATIN AMERICAN MUSIC AWARDS” OCT 6 AT 8PM /7C ON TELEMUNDO

MIAMI – September 13, 2016 – TELEMUNDO announced today more performers for its star-studded line-up for the second annual “Latin American Music Awards” (Latin AMAs). Spanish Pop icon Miguel Bose, “Mr. Worldwide” and two-time nominee Pitbull, hip hop recording artist Flo Rida, chart-topping Regional Mexican group and six-time nominee Banda Sinaloense MS de Sergio Lizarraga,…

RAFAEL AMAYA, ARACELY ARAMBULA, FERNANDA CASTILLO, DAVID CHOCARRO, CARLOS PONCE AND MARITZA RODRIGUEZ TO HOST “PREMIOS TU MUNDO” ON TELEMUNDO

More Stars Join the Line-up of Presenters for the Much Anticipated Awards Show to Broadcast Thursday, August 25 at 8pm/7c   MIAMI – August 17, 2016 – TELEMUNDO has gathered six of the most popular TV personalities in Spanish language television to share hosting duties at the 2016 edition of “Premios Tu Mundo” (Your World…

TELEMUNDO AND SOMOS PRODUCTIONS TO PRODUCE THE SECOND ANNUAL “LATIN AMERICAN MUSIC AWARDS” LIVE ON THURSDAY, OCTOBER 6 FROM THE DOLBY THEATER

Nominees will be announced on August 31 MIAMI – August 4, 2016 –TELEMUNDO announced today that the second annual “Latin American Music Awards” (Latin AMAs) will broadcast live from the Dolby Theatre in Hollywood, CA, on Thursday, October 6, 2016. The red carpet pre-show “La Alfombra de Latin AMAs” will kick off at 7pm/6c, followed…