{"id":903,"date":"2015-01-23T22:07:49","date_gmt":"2015-01-23T22:07:49","guid":{"rendered":"http:\/\/www.santacruzpr.com\/en\/?p=903"},"modified":"2018-09-16T00:43:13","modified_gmt":"2018-09-16T00:43:13","slug":"blog-01","status":"publish","type":"post","link":"https:\/\/santacruzpr.com\/en\/blog-01\/","title":{"rendered":"Don\u2019t Let Sleeping Dogs Lie. The Value of Post-Mortem Meetings"},"content":{"rendered":"

\"postjan01\"There is a popular saying in English that states \u201clet sleeping dogs lie,\u201d meaning basically that if something is ok then it is best not to bother it. When year after year you handle large events or campaigns in P.R. it can be very easy to fall into a rut and rather than develop new ideas, just repeat old and faithful. After all, if it\u2019s already achieving results, why fix what\u2019s not broken?\n<\/p>\n

\nThis is the reason why holding post-mortem meetings are so critical in our industry. As PR professionals it\u2019s our job, and our responsibility, to stay relevant. It is not enough to just achieve the results, but we must strive to stay on the edge, be innovative and achieve constant growth.\n<\/p>\n

\nFive tips to get the most out of your Post-Mortem Meeting:<\/strong><\/p>\n

    \n
  1. Don\u2019t wait too long after an event or campaign to hold your meeting. You need to gather information while it\u2019s fresh on everyone\u2019s mind.<\/li>\n
  2. Prior to the meeting have your team send you their feedback, so that you can analyze the information and develop a constructive agenda. Make sure the feedback focuses on providing alternative solutions to every challenge.<\/li>\n
  3. Include all team members, even those with the smallest responsibility can add valuable insight. Every perspective matters.<\/li>\n
  4. Hold your meeting out of the office. The creative juices for brainstorming tend to flow better when you\u2019re not boxed in by four walls.<\/li>\n
  5. Don\u2019t leave the feedback and ideas at the meeting. Make sure to incorporate in writing into next year\u2019s event plan and timeline to make sure that they come to fruition.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    There is a popular saying in English that states \u201clet sleeping dogs lie,\u201d meaning basically that if something is ok then it is best not to bother it. When year after year you handle large events or campaigns in P.R. it can be very easy to fall into a rut and rather than develop new…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"class_list":["post-903","post","type-post","status-publish","format-standard","hentry","category-blog","description-off"],"_links":{"self":[{"href":"https:\/\/santacruzpr.com\/en\/wp-json\/wp\/v2\/posts\/903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/santacruzpr.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/santacruzpr.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/santacruzpr.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/santacruzpr.com\/en\/wp-json\/wp\/v2\/comments?post=903"}],"version-history":[{"count":1,"href":"https:\/\/santacruzpr.com\/en\/wp-json\/wp\/v2\/posts\/903\/revisions"}],"predecessor-version":[{"id":1773,"href":"https:\/\/santacruzpr.com\/en\/wp-json\/wp\/v2\/posts\/903\/revisions\/1773"}],"wp:attachment":[{"href":"https:\/\/santacruzpr.com\/en\/wp-json\/wp\/v2\/media?parent=903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/santacruzpr.com\/en\/wp-json\/wp\/v2\/categories?post=903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/santacruzpr.com\/en\/wp-json\/wp\/v2\/tags?post=903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}