TELEMUNDO’S MUCH ANTICIPATED DRAMA SERIES “CELIA,” INSPIRED BY THE LIFE OF CELIA CRUZ, PREMIERES ON TUESDAY, OCTOBER 13 AT 8PM/7C

Preceding the Series Premiere, the Network will Pay Homage to the Legendary “Queen of Salsa” at the First-ever “Latin American Music Awards,” Set to Air Live from the Dolby Theater in Los Angeles on October 8 (9pm/8c) In a First-ever for the Network, the first three episodes of “Celia” will be Available to Viewers through…

SANTA CRUZ COMMUNICATIONS NAMED AGENCY OF RECORD FOR TELEMUNDO’S FIRST-EVER “LATIN AMERICAN MUSIC AWARDS”

FOR IMMEDIATE RELEASE Contact: Paola Marin 305-592-4473 paola@santacruzpr.com Santa Cruz Communications to provide strategic communications support for show’s 2015 fall debut LOS ANGELES – Sept. 21, 2015- Santa Cruz Communications, a public relations agency that specializes in the Hispanic market with offices in Miami and Los Angeles, has been selected by TELEMUNDO as the agency…

ADDITIONAL PERFORMERS REVEALED FOR FIRST EDITION OF “LATIN AMERICAN MUSIC AWARDS” LIVE OCTOBER 8 ON TELEMUNDO

Paulina Rubio, Daddy Yankee, Yuri, Jesse & Joy, Reik, Farruko, Fonseca, and Shaggy join stellar lineup; Angelica Vale, Gaby Espino, Maria Celeste Arraras, Calibre 50, Chino y Nacho and Chiquis Rivera to present awards Miami, FL (September 17, 2015) – The anticipation continues to grow for the first-ever “Latin American Music Awards” with the addition…

MORE PERFORMERS ANNOUNCED FOR THE “LATIN AMERICAN MUSIC AWARDS” LIVE FROM HOLLYWOOD OCTOBER 8 ON TELEMUNDO

Lil Jon, Yandel, Natalie La Rose, Jencarlos Canela, Maluma, Luis Coronel and Mexican Boy Band Sensation CD9, making its U.S. Debut, to Perform at the new Awards Ceremony Miami, FL (September 14, 2015) – The star-studded “Latin Music Awards” lineup is breaking ground with the exciting addition of both English and Spanish language musical acts.…

NOMINEES ANNOUNCED FOR TELEMUNDO’S 2015 PREMIOS TU MUNDO (YOUR WORLD AWARDS) LIVE FROM THE AMERICAN AIRLINES ARENA IN MIAMI AUGUST 20 AT 8PM/7c

J Balvin, Jencarlos Canela, Victor Manuelle, Banda MS de Sergio Lizárraga, Regulo Caro and Kymani Marley confirmed to perform at the grand event. Miami, FL – July 23, 2015 – Top novela stars Rafael Amaya, Aracely Arambula, Aarón Díaz, Kate del Castillo, Fabian Rios, and Blanca Soto, as well as Latino music stars Enrique Iglesias,…

How to Manage a Successful Press Conference

The press conference is one of the most widely known and utilized public relations activities. Although it can be a very successful strategy, it can also become a double-edged sword for those of us in this profession. Yes, press conferences brings together a large amount of media outlets in one place; they allow direct contact…