Monthly Archives: May 2017

Essential Apps for Every PR or Business Professional

As PR professionals we spend a lot of our time out of the office, but that doesn’t stop us from continuing to work non-stop, answering calls and emails, posting on social media, and sending press releases, captions, pictures, etc. all while on the run. Our mobile phones have become our office and we rely on…

5 Traits to Build Solid Business Relationships

In Public Relations, our success is measured in many ways, whether by, for example: (a) driving the number of impressions that hit our target audiences to increase visibility, (b) successfully saving an image through crisis management or (c) changing people’s perceptions through the successful execution of a campaign. The list goes on, but something that…