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Santa Cruz Communications Inc. a full service Public Relations boutique agency, specializing in the U.S. Hispanic market.
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Monthly Archives: January 2015

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Don’t Let Sleeping Dogs Lie. The Value of Post-Mortem Meetings

There is a popular saying in English that states “let sleeping dogs lie,” meaning basically that if something is ok then it is best not to bother it. When year after year you handle large events or campaigns in P.R. it can be very easy to fall into a rut and rather than develop new…

January 23, 2015BlogBy Claudia Santa Cruz
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