FOR IMMEDIATE RELEASE
Contact: Paola Marin
Santa Cruz Communications to provide strategic communications support for show’s 2015 fall debut
LOS ANGELES – Sept. 21, 2015- Santa Cruz Communications, a public relations agency that specializes in the Hispanic market with offices in Miami and Los Angeles, has been selected by TELEMUNDO as the agency or record for the first edition of the “Latin American Music Awards,” the Latin version of the renowned “American Music Awards” (AMAs). Working closely with David Alvarado, VP of Entertainment Publicity for TELEMUNDO, Santa Cruz Communications will drive the development and implementation of the Public Relations campaign for the “Latin AMAs,” helping to create media awareness at a local, national and international level for this groundbreaking award show as well as the star-studded red carpet pre-show special.
“It’s an honor to be chosen by TELEMUNDO as the agency of record for the inaugural ‘Latin AMAs,’ said Claudia Santa Cruz, president of Santa Cruz Communications. “After 14 years working with TELEMUNDO on some of their biggest awards shows like the ‘Billboard Latin Music Awards’ and ‘Premios Tu Mundo,’ we have developed a great working relationship and understand how to grow these events year after year through solid communications strategies.”
Santa Cruz Communications has carved a niche in the entertainment industry as being one of the driving agencies in not only growing media awareness and interest for Hispanic driven entertainment shows, but also helping to increase overall ratings performance. The recent 2015 “Premios Tu Mundo” was the most successful show to date, ranking as the #1 in Spanish-Language program in its time slot, with 2.4 million viewers, and most socially engaging program on Facebook compared to all U.S. primetime TV programs that aired that night. TELEMUNDO’s 2015 “Billboard Latin Music Awards” delivered its most watched broadcast in history with 2.9 million viewers.
The “Latin AMAs” will debut from the Dolby Theatre in Hollywood, California, on Thursday, October 8 at 9pm/8c on TELEMUNDO, and include performances by renowned artists in both Spanish and English. The awards show will honor today’s most influential and iconic Latin artists, as voted by the fans in the traditional format of the “American Music Awards,” the world’s biggest fan-voted award show. Confirmed performers to the coveted event include Paulina Rubio, Daddy Yankee, Yuri, Jesse & Joy, Reik, Farruko, Fonseca, Shaggy, Lil Jon, Yandel, Natalie La Rose, Jencarlos Canela, Maluma, Luis Coronel, CD9, Gloria Trevi, Gerardo Ortiz and Il Volo. Information about the “Latin American Music Awards” can be found at LatinAMAs.com – the official website of the 2015 “Latin American Music Awards”.
With over 14 years serving the U.S. Hispanic market, Santa Cruz Communications, Inc. offers communications and public relations services to a variety of industries, including entertainment, education, lifestyle, beauty and fashion, among others. Its vast experience in the development and implementation of strategic campaigns, as well as its proven track record in producing and executing prestigious events, have earned it an excellent reputation in the Hispanic market. With offices in Miami, Florida and Los Angeles, California, Santa Cruz Communications offers highly personalized consulting and specially designed services that obtain a higher return on investment and strengthen a client’s brand or product. For more information, please visit santacruzpr.com, and follow us on Twitter or Facebook.
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