FORMER VICE PRESIDENT AL GORE, MANÁ, CELEBRITIES, AND COMMUNITY LEADERS TO CONVERGE IN MIAMI FOR LARGEST LATINO GATHERING PUSHING FOR ACTION ON CLIMATE

FOR IMMEDIATE RELEASE   . **** Spanish interviews available from April 2 to April 20 **** On April 21, Sachamama, former Vice President Al Gore, Maná, and C40 Cities join forces to host the largest Green Latino Gala Awards in Miami’s history.  Sachamama will launch a social media campaign to activate Latinos on climate action,…

The Evolution of the Press Release as We Know It

A couple of months ago I attended a PRSA (Public Relations Association of America) conference, where I found myself listening to a discussion that caught my attention. It was about Press Releases were gradually becoming less effective PR tools. I agreed in part with the argument, because the reality is that nowadays no one has…

SANTA CRUZ COMMUNICATIONS NAMED AGENCY OF RECORD FOR TELEMUNDO’S FIRST-EVER “LATIN AMERICAN MUSIC AWARDS”

FOR IMMEDIATE RELEASE Contact: Paola Marin 305-592-4473 paola@santacruzpr.com Santa Cruz Communications to provide strategic communications support for show’s 2015 fall debut LOS ANGELES – Sept. 21, 2015- Santa Cruz Communications, a public relations agency that specializes in the Hispanic market with offices in Miami and Los Angeles, has been selected by TELEMUNDO as the agency…

NOMINEES ANNOUNCED FOR TELEMUNDO’S 2015 PREMIOS TU MUNDO (YOUR WORLD AWARDS) LIVE FROM THE AMERICAN AIRLINES ARENA IN MIAMI AUGUST 20 AT 8PM/7c

J Balvin, Jencarlos Canela, Victor Manuelle, Banda MS de Sergio Lizárraga, Regulo Caro and Kymani Marley confirmed to perform at the grand event. Miami, FL – July 23, 2015 – Top novela stars Rafael Amaya, Aracely Arambula, Aarón Díaz, Kate del Castillo, Fabian Rios, and Blanca Soto, as well as Latino music stars Enrique Iglesias,…

How to Manage a Successful Press Conference

The press conference is one of the most widely known and utilized public relations activities. Although it can be a very successful strategy, it can also become a double-edged sword for those of us in this profession. Yes, press conferences brings together a large amount of media outlets in one place; they allow direct contact…