Los Angeles – October 28, 2015 – Santa Cruz Communications, the P.R. agency of choice for the U.S. Hispanic market, has been awarded with the 2015 National ¡BRAVO! Award by the Hispanic Public Relations Association (HPRA) for work on TELEMUNDO’s 2015 Billboard Latin Music Awards, the longest-running and most prestigious awards show in the Latin music world.
SCC was presented with the Media Event Campaign of the Year national award for developing a media strategy that maximized viewership for the awards show and its brand presence on the East Coast, while expanding their audience on the West Coast. The campaign was designed to include specific angles and exclusive content to supply top wire services with unique stories, helping to generate pre-show excitement and drive tune-in. This approach gave viewers a variety of show content across various platforms, thus contributing to the program ranking as the highest-rated ever in TELEMUNDO history delivering an average of 2,856,000 total viewers and 1,461,000 adults 18-49, according to Nielsen.
“Receiving this prestigious recognition from HPRA showcases the commitment and expertise we provide our clients” said Claudia Santa Cruz, President of Santa Cruz Communications. “Our solid relationship with TELEMUNDO allows us to develop and execute strategies that aim to push the envelope, never settling in spite of great results. We look forward to continuing to raise the bar and taking events like the BLMA’s to even larger audiences.”
With over 14 years serving the U.S. Hispanic market, Santa Cruz Communications, Inc. offers communications and public relations services to a variety of industries, including entertainment, education, lifestyle, beauty and fashion, among others. Its vast experience in the development and implementation of strategic campaigns, as well as its proven track record in the publicity of prestigious events, has earned SCC an excellent reputation in the Hispanic market. With offices in Miami, Florida and Los Angeles, California, Santa Cruz Communications offers highly personalized consulting and specially designed services that obtain a higher return on investment and strengthen a client’s brand or product. For more information, please visit santacruzpr.com, and follow us on Twitter or Facebook @santacruzpr.
Santa Cruz Communications