About us

With 17 years in the market, we are a leading independent communications firm driven to deliver solutions for companies seeking to engage with their target audiences, be it in the General Market or U.S. Hispanic, in English or Spanish.

Our passionate team of highly experienced and creative bilingual and bicultural professionals is based in Miami and L.A., spanning across time zones to cover all major U.S. markets.

Strategy and creativity is our strength. We develop and implement compelling campaigns that impact clients’ business goals, with engaging content that tells your story and connects with your target audience across various channels.

We boast a proven track record for producing and executing PR campaigns for prominent events including the Billboard Latin Music Awards, Premios Tu Mundo, and the Latin American Music Awards.

We were recognized with a 2015 National BRAVO! Award for Media Event Campaign of the Year by the Hispanic Public Relations Association (HPRA) for work on Telemundo’s 2015 Billboard Latin Music Awards.

Claudia Santa Cruz

Motto: You can safely stay on solid ground, but if you want to achieve greatness you need to venture to the edge.

Career Highlights:

President of Santa Cruz Communications, Inc. Seasoned Public Relations professional with over 25 years of experience. Co-author of the book Hispanic Marketing & Public Relations. Board member of the Hispanic Public Relations Association, L.A. Chapter (HPRA). Recipient of a Public Relations Society of America PRISM Award and a Latino Marketing Award. Juror for the 2018 PRODU Award. Industry expert at important panel discussions including Hispanicize, PRSA Miami, and PR Week Ecuador, among others. Featured in Lincoln’s #LincolnLatina campaign honoring successful women with a compelling story.

Education:

Bachelor of Arts degree in Journalism with an emphasis in Public Relations from California State University, Northridge.

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Claudia Santa Cruz

Motto: You can safely stay on solid ground, but if you want to achieve greatness you need to venture to the edge.

Career Highlights:

President of Santa Cruz Communications, Inc. Seasoned Public Relations professional with over 25 years of experience. Co-author of the book Hispanic Marketing & Public Relations. Board member of the Hispanic Public Relations Association, L.A. Chapter (HPRA). Recipient of a Public Relations Society of America PRISM Award and a Latino Marketing Award. Juror for the 2018 PRODU Award. Industry expert at important panel discussions including Hispanicize, PRSA Miami, and PR Week Ecuador, among others. Featured in Lincoln’s #LincolnLatina campaign honoring successful women with a compelling story.

Education:

Bachelor of Arts degree in Journalism with an emphasis in Public Relations from California State University, Northridge.

Paola Marin

Motto: Work like you don’t need the money, dance like nobody is watching, live like it’s heaven on earth.

Career Highlights:
Public Relations Director at Santa Cruz Communications with an extensive background in the Hispanic market including corporate communications, community relations, talent publicity and event planning for clients like Telemundo, Hispanic television personality Dra. Ana Maria Polo, The Billboard Latin Music Awards, The Billboard Mexican Music Awards, Premios Tu Mundo, The GLAAD Awards, The Latin American Music Awards and Premios Tu Mundo.

Education:
Bachelor’s degree in Journalism and Mass Communications from Florida International University. Bachelor’s degree in Art History and Visual Arts from Florida International University. Digital Marketing certification from Florida Atlantic University.

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Paola Marin

Motto: Work like you don’t need the money, dance like nobody is watching, live like it’s heaven on earth.

Career Highlights:
Public Relations Director at Santa Cruz Communications with an extensive background in the Hispanic market including corporate communications, community relations, talent publicity and event planning for clients like Telemundo, Hispanic television personality Dra. Ana Maria Polo, The Billboard Latin Music Awards, The Billboard Mexican Music Awards, Premios Tu Mundo, The GLAAD Awards, The Latin American Music Awards and Premios Tu Mundo.

Education:
Bachelor’s degree in Journalism and Mass Communications from Florida International University. Bachelor’s degree in Art History and Visual Arts from Florida International University. Digital Marketing certification from Florida Atlantic University.

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Danixa Lopez

Motto: “Hope for the best and prepare for the worst.”

Career Highlights:
Public Relations Director at Santa Cruz Communications. Over 20 years of experience in Public Relations, including Media, Community and Influencer Relations, Event PR, and Content Writing for companies such as Warner Music Latina, Perfect Image Film & Video Productions, Telemundo Internacional, and On The Spot Media & Marketing. Event PR for events such as the Billboard Latin Music Conference, Billboard Latin Music Awards, Premios Tu Mundo , Latin AMAs, The Roof on the Road, and the Puerto Rican Tourism Fair.

Education:
Bachelor’s degree in Communications from the University of Puerto Rico, Arecibo. Online Social Media Certifications from Miami-Dade College and Northwestern University on Coursera.

We exceed our clients’ expectations

We have broad experience working with major global brands from a wide variety of industries

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